Hello,

I am a Senior UX Research professional focused on conducting insightful, user-centered research that shapes product strategy and drives informed decision-making. With 8 years of experience in user research, I have conducted qualitative and quantitative studies across industries including banking, SaaS church management software, 3D CAD software, and e-commerce packaging. My expertise spans usability testing, in-depth user and stakeholder interviews, survey design, data analysis, heuristic evaluations, and behavioral analytics to inform product decisions.

I take a structured approach to research planning, ensuring studies align with both user needs and business goals. My background in UX design allows me to collaborate seamlessly with cross-functional teams—including product managers, designers, and developers—to enhance usability, accessibility, and customer satisfaction. I specialize in synthesizing complex data into clear, actionable recommendations, leveraging journey mapping, affinity mapping, A/B testing, and qualitative insights to drive product strategy.

I believe the best user research involves early stakeholder engagement and a collaborative approach. By aligning teams from the start, I ensure research findings translate into meaningful product improvements. I excel at storytelling through research, using video highlights, user quotes, and data visualization to communicate insights effectively. My goal is to drive evidence-based design decisions that enhance the user experience while delivering measurable business impact.